The Insight Leader's Playbook for 2026

Insight teams have more data, tools, and AI than ever—but influencing real business decisions is harder than it’s ever been. In 2026, the gap between insight and action is widening, costing organizations momentum, budget, and credibility.

Research shows that 44% of teams can’t access relevant insights when they need them, 52% aren’t confident their insights are used correctly, and only 15% of CMOs believe their teams truly act on what customers want. The problem isn’t lack of insight—it’s lack of impact.

The Insight Leader’s Playbook for 2026 reveals how top-performing insight teams are closing this gap. Inside, you’ll learn how to shape decisions early, make insights clear and actionable, use AI without losing trust, and embed insights into everyday planning and leadership conversations.

Designed for insight directors and senior leaders, this report offers practical strategies to boost credibility, influence, and decision-making impact—without increasing budget.